Privacy Policy

Effective Date: June 3, 2025

Last Updated: June 3, 2025

RushRoot, LLC ("Company," "we," "us," or "our") operates the AICals mobile application and website at AiCals.app (collectively, the "Services"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered nutrition tracking application.

We are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy applies to all users of our Services and should be read in conjunction with our Terms of Use.

• Account Information: Name, email address, username, password, and profile details
• Health and Fitness Data: Weight, height, age, gender, fitness goals, dietary preferences and restrictions
• Nutritional Data: Food logs, meal photos, calorie intake, macro and micronutrient consumption
• Body Measurements: BMI, body fat percentage, progress photos (optional)
• Workout Information: Exercise logs, activity duration, calories burned, fitness tracking data
• Communications: Customer support messages, feedback, survey responses

• Device Information: Device type, operating system, app version, device identifiers
• Usage Data: App interactions, features used, session duration, crash reports
• Location Data: General location information (if permitted) for regional nutrition databases
• Camera and Photo Data: Images captured for food recognition (processed locally when possible)

• Health App Integration: Data from Apple Health, Google Fit, or other connected health platforms (with your permission)
• Food Database: Nutritional information from our 2.8M+ global product database
• Barcode Data: Product information obtained through barcode scanning

We use your information for the following purposes:

• AI-powered food recognition and nutritional analysis (95% accuracy)
• Calorie and nutrient tracking and calculations
• Personalized health recommendations and goal setting
• Progress tracking and analytics reporting
• Meal planning and recipe suggestions
• BMI and body fat percentage calculations

• Enhance AI algorithm accuracy and performance
• Develop new features and improve existing functionality
• Analyze usage patterns to optimize user experience
• Conduct research and analytics for service development

• Provide customer support and respond to inquiries
• Send important service updates and notifications
• Deliver educational content and health tips (with consent)
• Process newsletter subscriptions and marketing communications

• Comply with legal obligations and regulatory requirements
• Protect against fraud, abuse, and security threats
• Enforce our Terms of Use and other policies
• Resolve disputes and protect our legal rights

We do not sell, rent, or trade your personal information. We may share your information in the following limited circumstances:

We work with trusted third-party service providers who assist us in operating our Services, including:

• Cloud storage and computing services
• AI and machine learning platforms for food recognition
• Analytics and performance monitoring services
• Customer support and communication tools
• Payment processing (through app stores)

These providers are contractually bound to protect your information and use it only for specified purposes.

When you choose to connect with health platforms (Apple Health, Google Fit), data sharing occurs according to:

• Your explicit permissions and consent
• The privacy policies of those platforms
• Industry-standard security protocols
• Your ability to revoke access at any time

We may disclose your information if required by law or in good faith belief that such disclosure is necessary to:

• Comply with legal processes or government requests
• Protect our rights, property, or safety
• Protect the rights, property, or safety of our users
• Investigate potential violations of our Terms of Use

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, subject to appropriate privacy protections.

We implement comprehensive security measures to protect your personal information:

• Industry-standard encryption for data transmission and storage
• Secure cloud infrastructure with regular security audits
• Multi-factor authentication for administrative access
• Regular security updates and vulnerability assessments

• Food photos are processed using secure AI algorithms
• Images are typically processed and then deleted after analysis
• AI models are trained on anonymized, aggregated data only
• Progress photos are stored with enhanced encryption

• Limited employee access to personal data on a need-to-know basis
• Regular privacy and security training for all staff
• Strict data handling policies and procedures
• Regular monitoring for unauthorized access attempts

Important Note: While we implement robust security measures, no system is completely secure. We encourage users to protect their account credentials and report any suspicious activity immediately.

You have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Update or correct inaccurate personal information
• Deletion: Request deletion of your personal information (subject to legal requirements)
• Portability: Request transfer of your data to another service
• Restriction: Limit how we process your personal information

• Opt out of marketing emails and newsletters at any time
• Manage push notification preferences in app settings
• Control frequency and type of health tips and recommendations
• Choose which data to share with integrated health apps

• Update profile information and privacy settings in the app
• Download your data through in-app export features
• Delete your account and associated data permanently
• Disconnect third-party health app integrations

To exercise any of these rights, please contact us at support@aicals.info with "Privacy Request" in the subject line. We will respond to your request within 30 days and may require identity verification for security purposes.

We retain your personal information only as long as necessary to provide our Services and fulfill the purposes described in this Privacy Policy:

• Account Data: Retained while your account is active and for a reasonable period after account deletion
• Health and Nutrition Data: Retained to provide ongoing tracking and analytics; deleted upon account deletion or user request
• Food Photos: Typically processed and deleted immediately after AI analysis
• Progress Photos: Retained until you delete them or close your account
• Usage Analytics: Aggregated, anonymized data may be retained longer for service improvement
• Legal Requirements: Some data may be retained longer to comply with legal obligations

AICals is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information promptly.

For users between 13-18 years of age, we recommend parental guidance when using health and nutrition tracking applications. Parents should review this Privacy Policy and our Terms of Use before allowing minors to use our Services.

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws than your country.

When we transfer your information internationally, we ensure appropriate safeguards are in place, including:

• Standard contractual clauses approved by relevant authorities
• Adequacy decisions by applicable data protection authorities
• Industry-standard security measures and encryption
• Regular compliance reviews and audits

California residents have additional rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected and how it's used
• Right to delete personal information
• Right to opt out of the sale of personal information (we do not sell personal information)
• Right to non-discrimination for exercising CCPA rights

We comply with applicable state privacy laws and will update this policy as new regulations take effect. Residents of states with specific privacy laws may have additional rights regarding their personal information.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:

• Update the "Last Updated" date at the top of this policy
• Notify you through the app, email, or other appropriate means
• Provide a reasonable notice period before changes take effect
• For significant changes, request your consent where required by law

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

RushRoot, LLC - Privacy Team

Email: support@aicals.info

Website: AiCals.app

Subject Line: Privacy Policy Inquiry

Response Time: We aim to respond within 48 hours

Your Privacy Matters: At AICals, we believe that privacy is a fundamental right. We are committed to transparency about our data practices and giving you control over your personal information. This Privacy Policy, along with our Terms of Use, governs your use of our Services and represents our commitment to protecting your privacy.